Charity Defense Council

Bruce MacDonald

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"Eh"ffecting Social Change: Canadian Style

Posted by Bruce MacDonald on Aug 17, 2016 12:00:00 PM

"This is Canada and better is always possible."
Prime Minister Justin Trudeau 

Shifting the Narrative

Toronto’s own Furniture Bank was just featured in the Charity Defense Council’s thought-provoking “I’m Overhead” ad campaign. The series of ads is challenging the public to rethink what they know about overhead — and shifting the core narrative from one defined by cost to one that celebrates impact.

As President & CEO of Imagine Canada and a member of the Charity Defense Council’s advisory board, the campaign has me dreaming of a new era for Canadian charity. The future I’m envisioning has me more inspired than ever.

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Topics: Social Impact, Charity, Overhead, Nonprofits

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The Charity Defense Council is a brave new leadership organization for the charity sector. Our purpose is to create the conditions under which charities can realize their full potential and remove the conditions that prevent them from doing so. Our goal is singular and bold: to change the way the donating public thinks about changing the world.

Visit our website to learn more and get involved.