"This is Canada and better is always possible."
Prime Minister Justin Trudeau
Shifting the Narrative
Toronto’s own Furniture Bank was just featured in the Charity Defense Council’s thought-provoking “I’m Overhead” ad campaign. The series of ads is challenging the public to rethink what they know about overhead — and shifting the core narrative from one defined by cost to one that celebrates impact.
As President & CEO of Imagine Canada and a member of the Charity Defense Council’s advisory board, the campaign has me dreaming of a new era for Canadian charity. The future I’m envisioning has me more inspired than ever.